Reviews on a duplicate Google listing

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Before anything else

Check this first

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0 of 3 checked

Likely causes

The 5 causes, sorted by who can fix them

  1. Fixable

    You created the second profile by mistake

    Google says that if you created a duplicate profile by mistake, you can remove it without affecting your verified listing, and warns that all content and linked managers will be removed, so you should make sure to remove the correct profile.

    Fix Remove the duplicate you created — after checking twice which one it is.

    Source: Resolve duplicate profiles and ownership issues — Google Business Profile Help, checked

  2. Check first

    A merge is still settling

    Google says that if you recently merged Business Profiles, it might take a few days for reviews from both profiles to display on Search and Maps.

    Fix Wait a few days after the merge before chasing it.

    Source: About missing or delayed reviews — Google Business Profile Help, checked

  3. Platform’s call

    Two profiles exist and both need to stay until they are merged

    Google says that to request a merge when two or more Business Profiles for the same business exist on Maps, you report a suggestion on Google Maps, and that all merge requests are subject to review.

    Fix Report a suggestion on Google Maps to request the merge, then wait for the review.

    Source: Resolve duplicate profiles and ownership issues — Google Business Profile Help, checked

  4. Platform’s call

    Google marked two separate businesses as duplicates

    Google says that to appeal the duplicate status both businesses must be eligible and distinct from one another, and that two or more eligible businesses at the same address need distinct names and clearly visible differences in signage.

    Fix Contact support to appeal the duplicate status, with photos of the signage if you share an address.

    Source: Resolve duplicate profiles and ownership issues — Google Business Profile Help, checked

5 causes shown

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Questions

Asked about this problem

Will I lose reviews if I merge two profiles?

Google says reviews are combined when two profiles are merged. It is the replies that may be lost.

Can I delete a duplicate listing myself?

If you created it, yes. Google says you can remove it without affecting your verified listing — but all its content and linked managers go with it.

How long does a merge take?

Google says all merge requests are subject to review, and that after a merge it might take a few days for reviews from both profiles to display.

Two separate shops of mine were merged. What now?

Appeal the duplicate status. Google requires both to be distinct, with different names and clearly visible differences in signage if they share an address.

Sources

Where every fact on this page comes from

Sources

2
  1. support.google.com · checked 2 October 20261Resolve duplicate profiles and ownership issues — Google Business Profile Help
  2. support.google.com · checked 2 October 20262About missing or delayed reviews — Google Business Profile Help

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