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Before anything else
Likely causes
Older phones or software can stop a review from submitting. Google recommends updating to the latest version of Maps.
Fix Ask the customer to update Google Maps and post again.
Source: About missing or delayed reviews — Google Business Profile Help, checked
Reviews are permanently off for profiles categorised as schools for ages 6–18.
Fix If that category is wrong for you, change your business category.
Source: About missing or delayed reviews — Google Business Profile Help, checked
Reviews are checked to make sure they comply with Google's policies. Google says this can take a few days.
Fix Wait a few days, then look again.
Source: About missing or delayed reviews — Google Business Profile Help, checked
After a merge, Google says it can take a few days for reviews from both profiles to show on Search and Maps.
Fix Wait a few days after the merge.
Source: About missing or delayed reviews — Google Business Profile Help, checked
Google may temporarily turn off user content, including reviews, for some profiles or business categories.
Fix Wait for Google to lift it. If your profile was reinstated and reviews are missing, contact Google support.
Source: About missing or delayed reviews — Google Business Profile Help, checked
Google says reviews removed for policy violations won't be restored.
Fix Nothing to do. Make sure your review requests never offer incentives or filter by rating.
Source: About missing or delayed reviews — Google Business Profile Help, checked
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6 causes shown
Reporting
Google says review evaluation typically takes several days. In the Reviews Management Tool a report shows as 'Decision pending' until it is evaluated, and you can appeal up to 10 eligible reviews.
Source: Report inappropriate reviews on your Business Profile — Google Business Profile Help, checked
Next step
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Questions
Google says the policy check can take a few days.
Not if it was removed for a policy violation: Google says those won't be restored.
Google says it can take a few days for reviews from both profiles to show after a merge.
Maps and Search show the same reviews, so the causes on this page are the causes there too. The one Maps-specific thing worth doing is updating the app: Google says older phones or software can stop a review submitting.
No. A partial gap is usually the policy check catching the newest ones, or a merge that has not finished displaying both profiles' reviews.
Sources